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Audience engagement
« Audience engagement (also, user engagement) refers to the cognitive, emotional, or affective experiences that users have with media content or brands. Contrary to passive exposure to news content, engagement denotes an active and intentional orientation toward what users read, view, or hear. »
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June 19, 2023, 1:53 p.m.
Edited
June 19, 2023, 1:53 p.m.
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